What Size Logo Mat Do I Need? A Guide for Business Entrances
If you're looking for a straightforward logo mat size guide, here's the short answer: no single size suits every business entrance. A compact office might work with 60 × 85cm, while a hotel foyer could need 200 × 300cm or a custom size.
For many single-door entrances, 85 × 120cm or 85 × 150cm is a reasonable starting point. Wider commercial doorways often move up to 115 × 180cm or 150 × 200cm, and recessed matwells usually need exact custom measurements.
The right dimensions depend on entrance width, floor depth, door clearance, foot-traffic direction, visitor numbers, indoor or outdoor placement, and logo layout. This guide walks through each factor so you can measure with confidence. You'll find both standard and custom logo mats in Ireland depending on what your entrance needs.
Quick Logo Mat Size Guide
Before measuring, it helps to see roughly where entrance types tend to land a rough map, not a fixed rulebook.
| Entrance or placement | Size worth considering | Typical setting |
|---|---|---|
| Compact internal area | 60 × 85cm | Small office, salon or reception |
| Small single-door entrance | 85 × 120cm | Clinic, café or small shop |
| Regular single-door entrance | 85 × 150cm | Retail shop, restaurant or office |
| Narrow entrance or corridor | 85 × 240cm to 85 × 300cm | Long internal entrance or runner |
| Medium commercial entrance | 115 × 175cm or 115 × 180cm | Office, shop or hospitality entrance |
| Wide or double-door entrance | 150 × 200cm or 150 × 250cm | Hotel, school or showroom |
| Large high-traffic entrance | 150 × 300cm to 200 × 300cm | Retail, education or corporate entrance |
| Recessed matwell | Custom dimensions | Existing entrance recess |
| Irregular entrance | Custom size or shape | Curved, angled or unusual area |
These dimensions are starting points. Measure the actual entrance, door clearance and walking route before ordering.
Why Choosing the Correct Logo Mat Size Matters
Size affects shoe contact, dirt and moisture control, logo readability, and whether the mat clears the door's movement. It also shapes how the entrance looks and how easily the mat can be cleaned.
Problems With a Mat That Is Too Small
An undersized mat often gets stepped around, offers little walking depth, and forces the logo to shrink, with grit and damp reaching the floor beyond its edges.
Problems With a Mat That Is Too Large
An oversized mat can catch on the door, overlap furniture or vents, or extend beyond the walking route. It's heavier to lift and can look poorly fitted. A bigger mat isn't automatically the better option.
How to Measure for a Business Logo Mat
Measure the Usable Entrance Width
Measure the floor where the mat will sit, not just the door leaf frames and walls reduce usable space more than expected. With double doors, check whether both leaves are regularly opened.
Measure the Available Floor Depth
Measure from the doorway inward, and consider where the mat should finish a reception desk or staircase often limits this. Avoid planning for it to run under furniture.
Check the Door Swing and Clearance
Confirm whether the door opens inward or outward, then measure the gap beneath it throughout its full movement. Account for the finished mat thickness don't estimate this by eye.
Observe the Direction of Foot Traffic
Watch how people actually move some walk straight ahead, some approach from one side, some turn after entering. On a double entrance, often only one side sees regular use.
Account for Nearby Obstacles
Note anything that might interrupt placement, such as door stops, planters, reception furniture and floor vents. A mat that looks fine on paper can still clip one of these once laid.
Confirm Landscape or Portrait Orientation
A landscape mat is wider than it is deep; a portrait mat extends further along the walking direction. Horizontal logos often suit landscape, while narrow entrances may suit portrait.
Measure More Than Once
Take a few measurements rather than one, and write each down. Older entrances aren't always square, so figures can differ slightly by point.
How to Measure a Recessed Matwell
A recessed matwell needs more precise measurements than an open floor area, since the mat sits within a fixed space.
Measure the Internal Width
Measure at the front, middle and back of the recess, recording every figure if they differ.
Measure the Internal Length
Measure along both sides and, where possible, the centre older matwells are often not perfectly square.
Measure the Depth
Measure from the base of the recess to the surrounding finished floor at several points, checking for an uneven base, and match this against the product thickness. A customised coir logo mat is sometimes suitable here, provided the depth works with its construction.
Check Corners and Irregular Features
Note curved corners, angled sides, pipes, columns or damaged edges. For anything unusual, a labelled sketch is genuinely useful.
Do Not Subtract Your Own Fitting Allowance
Provide the actual internal measurements as recorded, without building in an allowance yourself. The finished size should be confirmed with the supplier.
Standard Logo Mat Sizes Explained
60 × 85cm suits a small office, salon or staff doorway, though it can be too small for a busy main entrance.
85 × 120cm is a useful starting size for a small shop, office or clinic.
85 × 150cm adds walking depth for a regular single-door entrance at a restaurant or shop.
85 × 240cm to 85 × 300cm suits narrow corridors and branded walkways, provided it still covers the traffic route.
115 × 175cm or 115 × 180cm can suit a wider office entrance or compact double doorway.
150 × 200cm turns up often in hotels, schools and gyms.
150 × 250cm to 150 × 300cm suits a wide doorway or busy hospitality entrance.
200 × 200cm to 200 × 300cm is common in hotel foyers and corporate buildings. At this scale, delivery and cleaning are worth considering too.
Availability varies between mat ranges, and selected ranges may also be available in custom dimensions.
Should a Logo Mat Cover the Full Doorway?
Not necessarily. What matters more is covering the route people actually walk, rather than matching the doorway's architectural width. In a double entrance where only one door is regularly used, sizing around that active door often makes more sense than covering both.
How Much Walking Depth Does an Entrance Mat Need?
Depth determines how many steps someone takes on the mat before reaching the rest of the floor. Can a visitor take more than one step on it? Does it finish before another doorway? Will luggage or trolleys cross it? Is enough floor depth actually available? More depth can improve contact, but the mat still has to fit the room.
Choosing a Logo Mat Size by Foot-Traffic Level
Light traffic
Small offices and quiet receptions often suit 60 × 85cm or 85 × 120cm.
Medium traffic
Clinics, cafés and small shops often work with 85 × 150cm or 115 × 180cm.
Heavy commercial traffic
Hotels, restaurants and gyms typically move into 150 × 200cm or 150 × 300cm.
Very heavy traffic
Large hotels and busy public entrances often need 200 × 300cm or a custom size.
Traffic level affects both the dimensions you need and the construction that will hold up to daily use.
Indoor and Outdoor Logo Mat Sizing
Indoors, sizing tends to revolve around door clearance, nearby furniture, walking direction and logo orientation relative to the door.
Outdoors, the considerations shift: the walking route, rain and mud, drainage, uneven surfaces, door movement, and whether the entrance is covered or exposed.
Choosing a Size That Displays Your Logo Clearly
A wider landscape format often suits a long business name, giving text room without feeling cramped. Square dimensions, or a custom shape, can create a more balanced result for a square or circular mark.
For long names, options include a wider mat, a simplified layout, or placing text beneath the symbol. Fine, detailed artwork can be hard to read at mat scale simplifying the design is often more effective, and a proof should be reviewed before production.
Suggested Starting Sizes by Business Type
| Business type | Size worth considering | Main point to check |
|---|---|---|
| Small office | 60 × 85cm or 85 × 120cm | Door clearance and visitor numbers |
| Salon | 60 × 85cm or 85 × 120cm | Available reception space |
| Café | 85 × 120cm or 85 × 150cm | Wet footwear and exposure |
| Restaurant | 85 × 150cm to 150 × 200cm | Traffic and cleaning |
| Retail shop | 85 × 150cm to 150 × 250cm | Main customer walking route |
| Hotel | 150 × 200cm to 200 × 300cm | Wide doors and luggage |
| School | 150 × 200cm to 200 × 300cm | High daily footfall |
| Gym | 115 × 180cm to 150 × 250cm | Moisture and regular use |
| Healthcare clinic | 85 × 120cm to 150 × 200cm | Unobstructed access |
| Showroom | 115 × 180cm to 200 × 300cm | Logo visibility |
| Corporate building | 150 × 250cm or custom size | Complete traffic path |
| Recessed entrance | Custom dimensions | Width, length and depth |
These are general starting points. Businesses in the same industry can need different dimensions, since entrance layouts and visitor numbers vary.
Standard Size or Custom Size?
A standard size can work well with an open floor area, a common doorway width and a broadly rectangular entrance, where minor edge gaps aren't a concern.
Custom sizing tends to make more sense for a recessed matwell, an unusually wide doorway, a narrow corridor, a curved or angled area, or where a logo's proportions don't suit a standard rectangle. Custom dimensions should improve fit or coverage not simply be chosen because a bespoke size sounds more premium.
One Large Mat or Two Smaller Mats?
One large mat suits a broad entrance route or a double doorway where both leaves are actively used. Two smaller mats can work better where entrance and exit routes are separate, where outdoor scraping and indoor moisture control need different handling, or where one large mat would be too heavy to lift regularly.
Common Logo Mat Measuring Mistakes
- Measuring only the door: the door leaf is rarely the full usable floor area.
- Ignoring door clearance: correct width and depth won't help if the mat is too thick to clear the door.
- Choosing the smallest size to save money: an undersized mat is often walked around, not on.
- Reversing width and length: always confirm which figure is which.
- Measuring a matwell at one point: a single reading can miss a non-square recess.
- Forgetting the finished border: dimensions should refer to the complete mat, border included.
- Ignoring the logo shape: a square-friendly design can look cramped on a long mat.
- Measuring before flooring work is complete: new flooring can change the space available.
- Assuming bigger is always better: fit and traffic coverage matter more than sheer size.
Information to Prepare Before Requesting a Size Recommendation
- Entrance width
- Available floor depth
- Door-clearance measurement
- Matwell width, length and depth (if applicable)
- Photograph facing the doorway
- Photograph looking into the premises
- Indoor or outdoor placement
- Covered or exposed location
- Approximate daily foot traffic
- Flooring type
- Number of mats required
- Logo file
- Preferred logo orientation
- Required delivery date
Frequently Asked Questions
What is the most common logo mat size for a business entrance?
There isn't one single common size, but 85 × 120cm and 85 × 150cm are frequent starting points. The right choice depends on entrance width, depth and door clearance.
What size logo mat do I need for a single door?
Many single-door entrances work well with 85 × 120cm or 85 × 150cm, though narrower or wider doorways may need adjusting. Measure the usable width first.
What size mat should I use for double doors?
Double doors often move into 115 × 180cm, 150 × 200cm or wider, depending on whether both leaves are regularly opened. If only one side sees use, size around that active door instead.
Should a logo mat be wider than the doorway?
Not always. It's usually more important to cover the actual walking route than the full architectural width, particularly where only part of a double entrance is used.
Which number represents the mat width?
Convention varies by supplier, so confirm directly, but dimensions are generally written as width × length. Double-check which figure is which before ordering.
Can I order a custom-sized logo mat?
Yes, custom-sized logo mats are commonly available, particularly for matwells or specific logo proportions. Availability varies by product range.
How much clearance is needed beneath the door?
This depends on the mat's finished thickness, since constructions vary in height. Measure the gap throughout the door's full swing, rather than estimating by eye.
What size mat is needed for a recessed matwell?
This should be based on the exact internal width, length and depth, measured at multiple points, since older matwells are often slightly uneven.
Does a larger mat display a logo more clearly?
Not necessarily. A well-proportioned design on an appropriately sized mat can read just as clearly, and oversized mats bring their own handling issues.
Should an outdoor mat be a different size from an indoor mat?
It can be, since outdoor placement introduces drainage, weather exposure and uneven surfaces. Each mat should be sized around its own location.
Choosing the Right Size for Your Business Entrance
There's no universal logo mat size that works for every business entrance, which is really the point of this logo mat size guide. Getting it right comes down to measuring entrance width, floor depth and door clearance, then thinking honestly about the route people actually walk. Standard sizes suit many entrances, while matwells and unusual layouts often call for custom dimensions.
Foot-traffic levels shape both size and construction, and clear photographs help explain an entrance that's hard to describe in words. Logo shape and orientation matter too, since a landscape design won't always translate to a portrait mat.